Know your target audience, and you will know what interests them. Target your content to your target audience, not everyone. Speak directly to a member of your audience, not the whole world.
Help, train and mentor your own target audience on your Facebook page on what they need help from you.
When your Facebook site finds out by blinking (cover + info + content) who it’s for, it’s easier to like it.
So don’t share any content on your page, and still make sure you share a variety of content that either tells about your skills or values or what the page exists for.
2. MAKE AN IMPACT WITH VISUALITY:
Use visual elements to brand your services on your Facebook page by adding recognizable elements to your business, such as a logo and cover image. This way, your customers and partners will recognize the page, which will make it easier to like it.
When the visual look of your page is high quality, it also gives a positive image of your services and what kind of content you publish on your page.
3. Give a REASON for liking:
For likingTell us why your site should be liked. In the short description text in the About section, enter a reason why your business page should be tracked. What are the benefits for the successor?
Give your lover a promise of what he will get from your page. And keep your promise: publish useful information, tips, instructions, advice, inspiration… specifically targeted to your target audience.
4. INVITE the likes to the Facebook page:
Tell your Facebook site about your network, invite them to like the site. While your friends and relatives may not be your target audience, their networks may include members of your target audience.
Of course, it often happens that friends and relatives forget your page and aren’t excited to share the content if they’re not interested in the content, but you can sometimes ask them to share it separately.
Still, don’t expect shares from your acquaintances, as you will be disappointed. You can’t force people to like something that doesn’t appeal to them.
5. LINK your Facebook page to your site:
Link your Facebook page to your home page with the Facebook Page plugin. When visitors to your site see others liking your site, they are encouraged to like it.
Especially when it works directly on your page, without going to Facebook separately.
Also, be sure to tell us on your home page what benefits your site will bring.
6. Send the link by EMAIL:
Add a link to your email signature, but don’t always leave a link to just a signature. Ask the recipient to visibly and clearly liked your site.
Send a link to your partners and newsletter list. In connection with the link, tell us why you should like the page.
What good is it to the lover himself? So what kind of information, inspiration, and happiness do you share on your site? What does your target audience get from your Facebook page?
7. SHARE the link to your Facebook page on your other Channels:
Add a link to the profile of your other channels and share the link on them. Invite people to like your Facebook page, and tell them what they get from there.
8. Produce USEFUL content on your Facebook page:
Produce useful content for your target audience. Prove to the fans that your page is worth following, as it constantly provides useful information, inspiration, and new ideas.
Don’t just use your Facebook page to promote your products. The 4 + 1 rule is first to make four useful publications and then one about you or your services.
So don’t just talk about yourself on your Facebook page, and avoid promotional speech.
9. ACTIVATE Lovers to act:
Activate your likes to comment and share your posts. Ask questions and participate in the discussion when it comes up on your page.
This will give your publications more visibility on Facebook. And thus also new lovers.
10. Create a relaxed and immediate atmosphere:
Do not stretch on your side. Be unofficial. Accessible. Everyday. So are your customers on Facebook.
Show that you are human and genuinely behind your business. That your page is not just a communication channel, but a place where your target audience can communicate with you. Get behind the scenes.
Reveal something personal about yourself, such as what your pet did today. This is how you are “one of the others” on Facebook, not just marketing and selling, but communicating.
